Swimming with sharks – Buffy is some-fin else

Everything’s been going swimmingly for Buffy the Bufferfish since she first made a splash earlier this year.

So much so, Buffy is now fishing for compliments after being nominated for a prestigious creative award.

The Shark Awards, part of the international creative Kinsale Sharks Festival, highlight outstanding work in the fields of advertising, design, digital, short films, music, video and more.

Year after year, it is a huge draw for Irish and global talent, with creative people from all over the world descending on the Cork town for the festival.

Buffy has been nominated in the Film Craft – Animation (character animation) category.

Dominic Kearns, Chief Executive of Fibrus, said he was delighted with the nomination and wished Buffy the best of luck.

“This is a fantastic achievement for the Fibrus team and our creative partners at Genesis,” he said.

“Research shows there is a strong link between creativity and brand success, so to be nominated for such a prestigious award is testament to the strength of Buffy the Bufferfish. She truly has become an integral part of the Fibrus brand experience.

“When she sees consumers in troubled water and witnesses the trauma that is brought into households that have buffering broadband, meaning online gaming doesn’t work or movies can’t be streamed, she ‘buffs up’ in response.

“Buffy is at home when she’s going fibrefast. It’s that sense of creativity that has made her such a compelling character.”

The winners of the awards will be announced later this month.